Wordlark is a creative shop that can help you name anything
Maybe you’re launching a business or product. Maybe you’re branding a process or event. You’ve got the idea, the drive, the potential. Now you need a name worthy of your vision.
Naming professionals exist because names matter. The world can be a crowded and competitive place. But a great name can cut through the clutter. A great name can galvanize your team. A great name can sell those hotcakes.
Helping clients find a worthy name is both a creative and practical process. Yes, there is some very fun brainstorming involved. There is also less-fun trademark screening. Wordlark will guide you through every step.
Words are kind of my thing.
Wordlark is led by Katy Steinmetz, a language obsessive who previously served as San Francisco Bureau Chief for TIME. The firm was founded on the idea of applying journalistic curiosity, rigor, and verve to the art of naming. Getting ideas across has always been the job. A namer just has a slightly smaller word count.
The Services
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Company and brand names
Product and service names
Platform, tool, and feature names
Renaming and rebranding
Naming strategy and consultation
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Taglines and brand lines
Heroes and headlines
Messaging and positioning
Website and marketing copy
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Articles, essays, and long-form writing
Editing for structure, clarity, and voice
Copyediting and line editing
Polishing existing copy and content
“I loved working with Katy. Her process is thorough and personal and SO FUN. Not only did we name my studio, but working with her helped me refine the mission of the studio itself. Katy is the ultimate NAME DOULA. ”
“Katy was fantastic to work with! She was responsive, clear, and personable throughout, making the experience enjoyable while uncovering ideas we never would have considered. ”